Some of the steps in chemically recycling PET are similar to mechanical recycling, but the process goes one step further. After the used PET bottles are sorted, crushed, and washed to eliminate foreign substances, they undergo chemical depolymerization to break down the material into resin or intermediate materials, which are then re-polymerized to produce PET of a quality equivalent to virgin resin. During these depolymerization and re-polymerization processes foreign substances and materials are completely removed, enabling the PET material to be recycled repeatedly without a significant loss in quality. Despite a minor decrease in weight each time, chemical recycling offers the benefit of multiple uses.

We use carbon-free colourants for our packaging, making it possible to detect the kind of plastic used during the recycling process. UV light is used to sort material for recycling. Carbon used in some coloured plastics (typically black plastics) makes it difficult for sorting machines to detect, and difficult to recycle. Carbon-free pigments enable the full-detectability of these plastics on recycling sorting machines at existing facilities. By using carbon-free colourants, you have access to a wide range of colour choices, without losing recyclability.